Because Relevant Content Matters!
Fresh baked bread. What kind of thoughts come to mind when you hear those words? It make me feel warm, welcomed, invited in, at home, loved, cared for, like the stress of the day is lifting. Relevant web content is like fresh baked bread. When people land on a site that is current, relevant, and meaningful they have some of those same emotions. They have a positive experience and they want more. Compare that to a site that has old news and past events. When landing on such a site most people feel uncomfortable, uneasy, and unsettled. It causes distrust. Questioning begins to happen. Can I trust these people? Do they have their act together? Do I want to learn more?
People are visiting your website to learn more about you. Do they walk away with that fresh baked bread experience? Do they want more of what you have to offer?
